Process: CHOW Foods Date Night illo

Posted by Erica on February 18, 2011 at 6:30 pm.

I have been doing some illustrations lately for the AWESOME people at Chow Foods, who run 5 Spot, Endolyne Joes and The High Life up in Seattle.  The latest was for an ad in The Stranger.  They are a total dream because they come up with the funnest ideas that are a blast to draw. This one was basically a hot pepper on a bad first date with a slug. Here is sketch one:

Feedback: more revulsion! more sleaze on the slug!

Okay…not quite so much sleaze (keep the slime!) and a “hotter” pepper. Admittedly, she was looking a bit like Joan Crawford…

Yes! Final suggestions (add an eye roll) and then on to color:

And here is the final ad:

Mwwah! Kisses, Chow Foods.

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